Eyes on the Road Roadmap for 2025

PRESSROOM connects classic media, owned channels, and modern media multipliers with journalistic content – seamlessly, without rivalry or extra effort.

After eight years of steady evolution, we’re taking some bigger steps. Over the past eight months, we’ve listened closely to the voices that matter most – clients like you and journalists. For the first time, we’re sharing our plans publicly through this roadmap.

It’s your invitation to see what’s next – and help shape it. If you’ve got feedback or questions, we’re all ears.

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Faster access. Smoother distribution.

New User Onboarding: When content needs to move fast, clunky sign-ups and complex tools get in the way. With a streamlined flow and passwordless access, PRESSROOM clears the path so journalists can get what they need – instantly.

Key points of the May Update

  • Onboarding shouldn’t slow you down.
  • Fewer clicks, faster start.
  • No passwords needed for journalists.
  • Built to reduce friction, not add it.

Interviews are full of value – if you can unlock it.

ClipMaker Tool: Capture interviews with MotionCatcher hardware and turn them into multiple bite-sized pieces with clip maker. It’s fast, flexible, and built for how sports content works.

Key points of the June Update

  • From raw footage to usable media in minutes.
  • Record, clip, and edit in PRESSROOM.
  • Smart context built-in.

Less daily grind. More impact.

Enhanced Structure: Press teams shouldn’t be buried in repetitive tasks. With a smarter structure, PRESSROOM helps organize everything – from content to contacts – so you can focus on what really matters: growing visibility, not managing chaos.

PRESSROOM Guide – PRESSROOM Content Elements – PRESSROOM Touchpoints – (and soon) PRESSOOM Stories

Key points of the July Update

  • Give journalists clarity on what to expect and how to connect
  • Deliver relevant assets – because, as the saying goes, “You don’t have to like journalists. But you do have to feed them.”
  • Interview requests, accreditations, and more – all at your fingertips

Notifications in their pocket.

Alerts App redone: Our new mobile app is the notification center for journalists – delivering relevant content instantly with smart logic and a clean, fast interface.

Key points of the August Update

  • Logic-powered delivery = less noise, more value
  • Smart notifications tailored to each user
  • Designed for speed, clarity, and control

One story. Many stages.

Move to the future: PRESSROOM Stories is not about press releases. It’s a new way to compose and publish full-featured stories across your website and external media outlets – thanks to modern, federated tech. Same story, different outfit.

Let's talk about the future

  • Compose rich stories from multiple content elements
  • Publish once – display natively in different media outlets
  • A smarter, more modern media narrative